Standing out in a
crowded aisle
PepsiCo
Custome Experience
Retail Experience
Brand Experience
Brief
Most people don't spend much time thinking about packaging.
Until they're standing in front of dozens of nearly identical options trying to decide what to pick.
Working on PepsiCo products meant understanding how people make those decisions. What catches attention. What creates curiosity. What gets picked up. What gets ignored.
The work involved packaging design exploration, consumer research, shelf experience analysis and limited-edition packaging initiatives across products such as SnackRack and other brand extensions.
Every decision had to balance brand consistency, visibility and consumer appeal.
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What this included
Packaging Design
Consumer Research
Shelf Experience Analysis
Limited Edition Packaging
Product Communication
Role
Contributed to packaging initiatives, consumer research and design explorations focused on improving visibility, engagement and shelf presence.
Impact
Supported packaging decisions informed by consumer behaviour and research.
Helped strengthen product visibility in competitive retail environments.
Contributed to limited-edition and special packaging initiatives.
Improved understanding of how design influences purchase decisions.
Key Takeaway
People often decide with their eyes before they decide with logic.