Designing one of India's most
talked-about memberships
Zomato
Custome Experience
Retail Experience
Brand Experience
Brief
At its peak, Zomato Gold wasn't just a product.
It was something people actively talked about.
Friends recommended it. Groups planned around it. Restaurant visits often started with the same question: "Do you have Gold?"
The opportunity wasn't simply to communicate membership benefits. It was to create an experience that felt rewarding, premium and worth sharing.
The work covered membership communication, customer engagement, campaigns and product experiences designed to help people discover, understand and get more value from the offering.
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What this included
Membership Communication
Customer Engagement
Campaign Development
Product Marketing
Experience Design
Role
Worked across communication, engagement and customer experience initiatives focused on increasing adoption and perceived value.
Impact
Improved communication around membership benefits and value.
Supported customer engagement across the membership journey.
Helped create a more rewarding and premium experience.
Contributed to one of India's most recognised membership programs.
Key Takeaway
People don't fall in love with features. They fall in love with value they can feel.